The old Camden logo felt a bit all over the place; it was hard to read, messy, and didn’t reflect the character of the village. I wanted to clean it up and create something more put-together, while still keeping the small-town charm that makes Camden special. My redesign takes inspiration from vintage styles to give it a more old-timey feel, but with a cleaner, more polished look that still feels current. It’s meant to reflect the village’s history and the welcoming vibe of Camden, especially the town hall, while being easy to read and use across different formats. The goal was to create something that feels both classic and local, a logo that the people of Camden can recognize and feel proud of.