Smile Tattoo is Dayton's premier tattoo studio, specializing in bold American-Traditional tattoos with clean lines and solid shading, in vibrant color or black and gray. Their mission is to provide a welcoming, inclusive space for both first-timers and seasoned enthusiasts. The original website had an incohesive color palette and poor navigation. After researching customer feedback and exploring the artists' styles, I redesigned the site using a sleek dark palette with vibrant pops of white, black, and yellow for a cohesive flow. The new layout showcases key information upfront, such as pricing, portfolios, and services, with easy-to-find buttons for a streamlined experience.